27 places to shop for good

More and more people are choosing to shop/engage with businesses that are socially responsible. In fact, 94% of consumers would switch brands to support a cause, showed the data from Cone LLC. People want to support good causes where they can, and if they cannot donate to a cause or take action, often times they look to support businesses that do.

There are a lot of businesses out there that support good causes, but there are also just nonprofits that have their own marketplaces. Check out these 27 Online Store That Benefit Nonprofits and buy something that matters.

Corporations can make nonprofits soar

I have been at my new job for just about four months, and in that time I have witnessed what amazing power volunteers have on the success of a nonprofit. While this is something I already knew, it has become more apparent to me than ever. I work with an organization that has amazing continuous (weekly, bi-weekly) volunteers, and a high number of large corporations and businesses that give their time and money towards the work that we do.

I see big companies like Banana Republic, Disney, and Universal, send groups of their staff to volunteer together all the time, and the amount of work they accomplish is invaluable. Some of these companies not only volunteer their time, they also give grants to the organizations that their staff members volunteer with to support them monetarily. We have great relationships with so many large businesses both financially and in volunteer time and in-kind donations.

The key to why we are successful comes down to one main thing- we understand that partnerships are just that, PARTNERships. We work with corporations in a collaborative way and help make sure their needs are met too. It is a multiple step process, you need to know how to reach out and obtain corporate sponsors, but you also need to cultivate and foster those relationships, all while brainstorming how you will continuously evolve them into something greater.

Every year billions and billions of dollars are donated through corporate giving in the U.S, clearly a benefit that nonprofits should be leveraging. Nonprofits should be strategically planning how they are engaging with donors, not just going at it willy nilly.

I’ll break it down into 3 (basic) steps:

#1. Get sponsors

If you think just any company should be supporting your organization, think again. Your search for corporate sponsors should have some sort of method to it’s madness. Find companies with like values and interests. In the end, they are going to be more dedicated and loyal to an organization they are aligned with over one they just decided to donate to because they asked. This will help you in determining how they can support you, be it monetary or in other ways. Don’t forget the value of in-kind sponsors and volunteer hours!

#2. Give don’t just take

I cannot stress enough how important communication is with donors. They want transparency, and they aren’t going to remain a donor if they felt they were left in the dark at any point. Following-up, asking for feedback, and building a personal rapport are all key to sustaining a relationship.

#3. Grow together 

Companies aren’t just looking to give you money, they are looking for marketing opportunities, and they don’t want to market the exact same thing each year. It’s a fact, people are changing their consumer habits to support businesses that are doing social good, so this is a huge marketing strategy for big companies out there. Figuring out how your partnership can evolve each year is key to keeping companies engaged. What new initiatives/projects can they support? How can a program be expanded on with their dollars? You need to think about how they can give and have a different impact.

There is so much more to be learned, but that should get you started.

Now go out and build those relationships!

 

 

It is not that I don’t “get” social media…

A few months ago I took a job that required a lot of skills I did not have, so, I improvised.

Now, this sounds kind of negative, but it’s true. Overseeing communications and social media is not something I had experience with in the past, but I figured I could teach myself through the piles of resources online and by trial and error. I can safely say, it has been much harder than I assumed it would be. I didn’t go into it thinking just anyone could become a marketer, but I did go into it a lot less prepared than I should have. I had good intentions of taking online courses and reading through a lot of “how-to” guides before my start date, but those kind of got pushed to the side when I started watching Scandal (for that I blame my friend Danielle).

It is not that I don’t “get” social media…

I know that people respond better to pictures over text, that it should be a conversation not a monologue, that it is important to take the time to make photos the right sizes for different social media platforms. I understand how to use Constant Contact and make newsletters, how to post a picture on Instagram, how to write press releases and create flyers. I get that it’s important to be quick to respond to any comments/retweets, and that I should be telling a story.

It’s the execution that’s hard. 

What do people want to hear? What is going to make people stop to Like/Share/Tweet my post instead of continuing to scroll? Why does my story matter? Well, I haven’t figure it out yet.

There is good and bad of working in marketing in the nonprofit sector. On the one hand, it is much easier to tell a story because you are cause-focused. There is a need you are trying to fill and people can relate to that. On the other hand, it is so hard to sell and recruit for a non-tangible product or something that doesn’t instantly gratify the customer.

It might seems common sense to some people, but here are 3 small tid bits of what I have learned so far in selling your nonprofit on social media. It’s not necessarily rocket science, they are just things you don’t think of until you have to do it, and it takes time to learn how to do it right.

  1. People like numbers (at least when it comes to nonprofits). When I post something that shows quantifiable measures of what we accomplished or a donation we received, it has much higher engagement. It’s about outcomes and specifics.
  2. People like compliments. Things that make people feel good about themselves, their profession, or something they did for you, goes a long way. I use #gratitudetuesday to highlight a volunteer, a donor or a company that is a close sponsor. I give shout outs to teachers (our main stakeholder) to let them know just how great we think they are.
  3. People like pictures. Don’t waste time with words because you already used 1,000 in 1 picture (hah!). Sometimes it doesn’t even matter what the picture is, it could be a picture that tugs on the heart strings or it could be a GIF of Will Ferrell doing something ridiculous, pictures work. It appeals to a different sense of emotion than words do.

I am still trying to figure it all out. Story telling isn’t easy, and it’s even harder when you only have a small amount of time to dedicate to it because it’s not your only job, as I know is a common struggle in the nonprofit sector. Marketing is something that takes practice and heavily relies on analytics to really see what your stakeholders want and are engaging in. If you don’t know anything about using Google Analytics and Facebook insights, you better get to it.

I have always been a very organized and well-planned out individual, but I have learned the importance of that even moreso over the last few months. You have to plan! Creating content day by day is not only a waste of time, it is also very ineffective. If you are really going to do it well, you need strategy.

Here are some resources I’ve found, hopefully they are helpful to you.

In addition to just reading toolkits, there are also plenty of free courses you can take online that will help too. Look into UdemyCoursera or NovoEd.

Social media and marketing, just like anything else, takes time to learn and get good at. My goal is to spend the next few months really focusing on how to improve engagement with our stakeholders, and really connect with the community. You should do the same.

 

Turn your business into one that supports and engages the community

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Seeing businesses doing awesome things for their communities is AWESOME, and we should totally convince everyone to do it. So I always wonder why aren’t they giving back? Some just might not want to, some might feel they don’t have the resources, and some might be intimidated on how to start and need some help to get it going.

There is a lot of material out there on how to build successful CSR programs, but a lot of it can be daunting. If you have limited resources you might not feel like a long-term partnership with a charity might be possible due to financial or people power resources, but there are many ways besides that where you are given the opportunity to do good. In my last post I talked about ways companies are giving back. If you don’t have the financial resources, there are still opportunities for your business to engage.

Supporting the community as a business owner is hard work, so let’s figure out how to make it simple. Here are some basic things to consider when deciding what efforts to support and how:

  1. Start with “why” (if you haven’t read Simon Sinek’s book, do it) doesn’t just refer to your business being successful, it is a mindset that translates well to any situation. Keep why you are doing what you are doing at the forefront of everything. So when choosing a cause or charity to support, start with your why. Why is your company in existence and how does that relate? why do you want to give back? why are you passionate about certain causes? The best causes to support are ones that you, as an owner or manager, are personally connected to, or one that really resonates with the mission of your company. The closer it is to you, the easier it is to support.
  2. Determine resources that your company can give (time, money, in-kind donations, etc.). If you try to give before you know your limits, you can end up in bad shape. Figure out what you can give, and what value your business can add to the community. You have great assets, so determine what those are and how you can be of best use to the nonprofit.
  3. Assessing need is key to having the greatest impact. If you are choosing an organization to donate to, look into their financials and their strategic plan. Make sure what you can/are willing to offer is a good fit. You also want to be sure that you are attaching your name to a cause/organization that you are proud of and will happily stand by. Determine whether your plan is to stay local or expand. My vote is always for local!
  4. Managing partnerships is not as simple as writing a check or sponsoring a charitable event. There is more to it than that. Once you have determined what you can give and who you plan to give it to, creating a partnership with them is key to really contributing to the community. If you are a small business with limited resources, it might be the owner or a staff member who volunteers their time to build these relationships. Often times in large corporations, they will have a whole department or staff person dedicated just to CSR. Creating solid relationships will help both you and them in the long run. Don’t just give your money and run, work to understand their mission and how you can support it.
  5. Follow-through on what you commit to, for their sake and yours. Whether you know it or not, nonprofits you reach out to are depending on you. From the minute you commit to a donation, they have already factored that into their costs and allocated it to where it will be best put to use. A business never wants to get a bad rap because they promised things and didn’t deliver, especially when it is to a charitable cause that speaks to people. Word travels fast.

Turning your business into one that supports and engages the community can be simple, but should still be well-thought out and strategically done. If you are small (but mighty) and need some help, look to those large corporations that might have it down. If you are a big business, sometimes it’s good to look to the smaller fish and get back to your “why”, and support local efforts.

Check out CSRwire for news and report updates on CSR, and theguardian for other news on environmental CSR.

Millennials: The future of your NPO

Last weekend I presented at a conference for nonprofit professionals on engaging Millennials, “Millennials: The future of your NPO”. We had some great discussion on their experience working with Millennials in a volunteer capacity, and my experience working with college students on a daily basis. I thought I would share what I presented to them and what served as the basis for our discussion.

what is a millennials

There has been a lot of research over the last few years trying to identify this generation, their values, habits, consumerism tendencies, etc. These studies help us identify ways that we can reach out to this population more successfully, and for nonprofits, how you can engage potential supporters in these rapidly changing technological times. I feel like once I finally get a hang of what the new social media platform is, it changes. If we don’t keep up, it’s out loss. 

WHOW ARE MILLENNIALS? 

Let’s start with a quick snapshot.

  • They were born in 1980– we have a 20-year gap that they are coming from, which is important to know because we have 35-year-olds and 15-year-olds, which is obviously very different.
  • They are almost a quarter of the US population.
  • They are on track to become the most educated generation in American History, AND on average have 45k in debt.– This is important to note because that affects the type of full-time employment they take in the future due to the amount of debt.
  • By next yearthey will account for 36% of the US workforce, and by 2025, 75% globally. This is HUGE. NPOs need to take advantage of that large of a population.
  • Characteristics:
    1. Social– They are highly social and connected. They are influenced by their peers and crave interaction.
    2. Tech Savvy– Tech-savvy is probably an understatement, they know the in’s and out’s of technology and are the ones creating new technology. They grew up on it and it’s what they know. 
    3. Global– They are global. They constantly want to travel and experience other cultures. Many of them have been out of the country by the time they graduate highschool. 
    4. Multitaskers & Task oriented
    5. Innovative
    6. Open to change- They don’t agree with doing something one way, just because it’s the way it’s always been done. They fight the status quo and they see that as a good thing. 69% of Millennials say they believe office attendance on a regular basis is unnecessary and 89% prefer to choose when and where they work rather than being placed in a 9-5 position. This is because they measure productivity by work completed, not by time spent in the office. 
    7. Narcissistic– They love selfies!! They value their image and how other perceive them.

Before we move on, I want to recognize this quote: 

“Companies or brands that successfully market to Millennials are ones that recognize that there is no such thing as a ‘Millennial’—just individuals or groups of individuals who are at a similar lifestage and have lived through similar experiences. They want to be treated for who they are, rather than be lumped together and labeled.”

– Fiona O’Donnell, Senior Lifestyles & Leisure Analyst

For these purposes, we are still going to generalize and lump millennials together, but this is important to keep in mind when actually working with Millennials on a deeper level. Very often this generation gets a bad rap because they are seen as the selfish generation by some, but no one wants to be clumped into that one lens. As a Millennial, I can safely agree with this statement. I am in a very different life stage and level in my career than many other Millennials….I also hate selfies. 

In addition to just talking about who they are as a whole group and the numbers, I want to talk more about how they are engaging, how they are working, and how they are giving. Taking each of these into consideration is what will allow you to better engage with them, develop them, and keep them. Let’s break it down.

ENGAGINGsocialmedia
You all see everyone on their phones all the time, those of you that are not Millennials are probably still on your phone all the time, because it’s so easy and at the tips of your fingers. If you are on a college campus, watch out, students don’t even look up from their phones to cross the street. 85% of them own smartphones and are touching them on average 43 times a day. This means endless opportunities to reach them.

What are they doing on those phones? Texting, Liking, Tweeting, Snapping…. and taking selfies. So because of that, they are 56% more likely to discover marketing content on social networks, but even taking that into consideration, still 95% say their friends are the most credible source of product information. Word of mouth. So they might find something online, but they do it/buy it/share it because of their friends. 
millennials_workforceWORKING

We know that they account for 36% of the workforce, but 28% of them are already managers and 2/3 of them see themselves in management in 10 years. They want to lead, which is good for us, because Millennials are a generation that values social change and either they will be working in your nonprofits, or they can be at corporations pushing volunteer opportunities. On the downside, 58% expect to leave their job in three years or less. This does not help the sustainability of any organization. 

They are smart, 30% of them created a business while in college. 

Lastly, one of the most important stats in my opinion, 92% feel like they are working for a company that is making a positive impact. That might be because they are in a nonprofit already, a cause-focused for-profit, or maybe they are at a corporation that has a strong social responsibility program, we don’t know for sure. 

social-media-donate-button_greenGIVING

The fact that Millennials are on social media 24/7 is not rocket science, you walk down the street and can tell that. You see people sitting at a restaurant not talking to each other, but on their phones, and you can tell that. But what you might now know is how they are giving, both their time and their money.

  • 61% of Millennials are worried about the state of the world and feel personally responsible to make a difference. This is a bhuge population that wants to help but might now know how. The question we need to ask ourselves is how we can increase that number even further
  • 84% donated in 2014, typically smaller donations to multiple groups. On average 3.6 different ones, but they are still giving.
  • 70% spent at least an hour volunteering, and 37% volunteered up to 10 hours. Now this is not that impressive to me. Volunteering for 1 hour probably does not do much, but it is a huge potential population to give more than that if they get hooked. If 61% feel compelled to make a difference, why aren’t our hours higher?

WHAT DO THEY WANT? WHAT ARE YOU GIVING THEM?

Based on the research of the generalized group of Millennials, we know their characteristics, we know what they are looking for and what keeps them tied to things, so what is it that your nonprofit is giving or not giving them that could be determining whether they are engaging on a deeper level?

I struggle a lot with this statement of “what do they want” because I always teach volunteers the idea of putting the community first. Not what they want to do, but what the nonprofit and community need. But ultimately, if we take into consideration what they are looking for, we can tweak the way we might be doing things a bit and reach this population.

What do they want?

They want to use their skills and expertise. 77% are more likely to volunteer if they can use their specific skills and expertise.This is a perfect opportunity for you to utilize free labor. You are more likely to retain them as volunteers if they feel they are being put to good use, and having an impact. The top 3 motivators to get involved are passion, people and expertise. People enjoy doing what they are good at, so let them help you further than just filing papers and doing tedious tasks. Look at Taproot, a huge nonprofit dedicated to connecting nonprofits to professionals through pro bono consulting, has seen overwhelming positive responses.  

They are eager to learn and develop professionally and want to do so with a mentor. They want challenges and not just to stick to the traditional, but innovate. But with all that being said, unfortunately, they want to do that with as few barriers as possible. It needs to be easy for them to get involved or they might find a different opportunity that is. 

They want transparency, especially as donors, they want to know exactly what they are doing or giving goes to. Share outcomes of their volunteer work, why is it helping, what came out of it in the long run. 

Since they care about people, they want to share information about the cause, not organizations. They need a call to action, pictures, engaging articles, something about Human Rights as a whole, not at what the Human Rights agency needs specifically.

They want online tools, and not just social media. Social media is where I get most of my news and updates. Once I have organizations I trust and support, I don’t check their websites individually, I follow them through Twitter and Facebook. But they are also looking for training and ways to volunteer online in addition to in-person opportunities. Catchafire is doing an excellent job of working with nonprofits for online work.

47% are more likely to engage if they have previously done business with you- so what it all comes down to is engaging them to build trust before asking anything of them. Once they become long-term volunteers, they corral others to do so as well, and you want Millennials as advocates for your organization because that is where the shares, tweets, posts, etc. come into play.

What are you giving them?

All of these things might seem like common sense, but often we get caught up in the work, we forget. or we are so ingrained in it that something might be clear to us, but not to them. Here are just a few things to think about:

  • Is your mission clear?
  • Are you using social media? and using it well?
  • Are your volunteer opportunities varied and your schedules flexible?
  • Do you have someone to supervise?
  • Have you prepared skills-based work?
  • Are you thanking them?

HOW ARE YOU ATTRACTING THEM?

More and more corporations are expanding their social responsibility efforts to include paid time off to volunteer, donation campaigns among their staff, staff team building volunteer days. 45% said some of the time they spent volunteering was either offered or promoted by their company, and 87% felt encouraged to volunteer or participate in their company’s cause work. This is a great way to take those companies that already donate, and try to add a volunteer component to it as well, or just further engage those that are already volunteering. It is a foot in the door with this population and its a great way to advertise.

The want to be with others and value peer involvement so reaching out to professional groups that may want to do a service project as a team builder is a good idea. The Young Nonprofit Professionals Network is a national organization that has chapters all over the country, that’s one, but there are countless others; alumni groups, field specific network groups, etc. Again, emphasize your cause, not just your organization.

Make them leave your page wanting or feeling compelled to do something. Donate, sign a pledge, share or retweet, sign up for an event, volunteer, etc. 

Give them spots on your board of directors. It will give them more responsibility, and the board a different perspective.

Recruiting is easier than retention, but ultimately what we want is retention. We want them to be long-term volunteers, we want them to donate, we want them to be the talent in our organization. how do we do that? Make the first impression with them be a good one. That will make or break their involvement. Clearly communicate expectations. They want to know exactly what you want and you need to tell them how you expect it. Utilize their skills to their fullest ability, and make it a good use of their time. 

Give them feedback. Tell them what they did wrong, tell them what they did right. Offer them opportunities to grow. Maybe they are involved in a small way, but as they learn more about your organization, they can take on more responsibilities. Have a little faith that they can do the work, and do it well. and finally, show appreciation. 
Some of you may not be in the field by the time these individuals are working in your organizations, but you want to leave it in good hands. Prepare them now to be mission-driven and engaged individuals. Millennials are heading in this direction, so we need to start attracting them now.